Our Mission

The American Marketing Association is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.

Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe.

The Benefits of Membership

Professional Development: The best marketers never stop learning. Our resources help you stay current and become a smarter marketer.

Information: As a member, you gain full and unrestricted access to the members-only resources on this chapter's website as well as on MarketingPower.com, the website of the national organization.

Networking: Members rated networking as one of the most important benefits! Whether you are looking for your next job or your next employee or agency, membership in the AMA makes networking easy and fun.


We Heard it Through the Grapevine…

California-RaisinsAbout a year or so ago we began to host a page on our website we call “The Grapevine.” No, it has nothing to do with California Raisins, but it does come from the familiar song associated with them. This page features marketing employment opportunities we’ve come across because we heard it on the grapevine. Read more…

broadway_2

Broadway 2.0

BROADWAY 2.0An age-old New York institution … [Read More...]

rulesofengagement

Rules of Engagment: Research Shows Social Media Participation Drives Purchase Behaviors

RULES OF ENGAGEMENT Research Shows Social Media … [Read More...]

social_media_content

To Add Value to Social Media, Create Meaningful Content and Stay Engaged

TO ADD VALUE TO SOCIAL MEDIA, CREATE MEANINGFUL … [Read More...]

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Pointillism in Pixels

POINTILLISM IN PIXELSPositioning … [Read More...]

disaster

Capitalizing On Disaster, Sometimes With Results That Match

CAPITALIZING ON DISASTER, SOMETIMES WITH RESULTS … [Read More...]

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BOOMERS: Keeping up with Marketing’s Most Valuable Generation

BOOMERS: Keeping up with Marketing’s Most Valuable … [Read More...]